Tuesday, September 16, 2014

Google Plus Is Irrelevant

It's interesting to compare the social media sites on Google Trends to see how they're doing. Twitter and Facebook dwarf all the others, so I'm not going to dwell on them (but see discussion further below). What's fascinating is the comparison of Google Plus against Pinterest, LinkedIn, and challenger Wattpad. 
LinkedIn has been around longer than the others and has gained considerable traction in recent years, although it seems to be starting to plateau. What's interesting is that Pinterest and Google Plus both spiked in poplarity in 2011-2012, but Pinterest maintained its post-spike popularity whereas Google Plus quickly fell right back down to near-nothing. (This is all the more noteworthy in that if you Google "Google Plus," you get over 3 billion hits. You can't say Google Plus has no visibility on Google.) In the meantime, the tortoise in this race, Wattpad, has slowly overtaken Google Plus.

Naturally, Google Trends data should be taken with a bit of caution. Wattpad has an Alexa.com global rank of 1835, for example, while Goodreads (not shown above) is ranked much higher in traffic, at No. 280 worldwide, yet Wattpad outperforms Goodreads in a Trends graph (not shown) by a 4:1 margin. Clearly, interest is building in Wattpad, at least in Google searches. But it might not relate directly to site traffic.

I became curious about these relationships after a blog post of mine went to No. 1 on BigThink.com. The post in question garnered over 4,000 social shares. I was interested in seeing how the various social shares broke out: How do people share things? Which channels do they use?

The shares for the aforementioned blog (as of this writing) break down as follows:

Facebook: 3,600+
Twitter: 246
LinkedIn: 89
Google+: 64

The extremely poor showing by G+ augurs ill (I think) for Google's social platform. How can you claim to have a major social platform when not even two percent of people use it to share anything? Or is this another Mac vs. PC situation where the product with 2% market share comes from behind, over a period of decades, to overtake the category leaders?

I don't think this is another Mac vs. PC situation. I think Google Plus is finished.

I know many very smart people who think Google Plus is a great platform for various reasons. And it does do certain things well; the UI is less annoying (arguably) than Facebook's, at this point, and it integrates well with other Google offerings. (No surprise there.) But still, hardly anyone uses it, compared to the other major social platforms (look again at the above numbers), and it's not gaining popularity fast enough to keep up, so the inescapable conclusion is that Google (if it intends to keep G+ going) needs to remake G+ yet again, although who's to say another incarnation of it will achieve greater traction? Many would argue (and I would be among them) Google is merely flogging a dead horse at this point.

In the online world, as in the proton-based world, there's room at the top for, at most, two overdogs: Coke, Pepsi. GM, Toyota. Android, iOS. Chrome, Firefox. After the Top Two, all the other long-tail stragglers put together don't add up to much of a pie-slice.

This feels like a battle Google not only lost, but lost years ago (in 2011). If Google decides to walk away from G+, at this point, it won't come as a surprise to me. Its relevance is low and dwindling. The momentum simply isn't there. Even the mighty Google colossus (with its huge Gmail user base) can't move the needle on this one.

The social world has voted, and sad to say, Google Plus now very much appears to be (as some of us suspected from the outset) the answer to a question nobody asked.

65 comments:

  1. I was so amazed with the article, it was incredible, I loved it. sorry if I deviated, I want to share health articles, money may be useful as the following articles: tips melangsingkan tubuh cara mengatasi menopause dini or perhaps the next article pengobatan alternatif penyakit jantung koroner cara mengatasi pengapuran tulang , thanks may be useful for all. And one more article again obat penyakit campak untuk anak-anak pengobatan alternatif penyakit strokethank for sharing.

    ReplyDelete
  2. I can only express a word of thanks. Because with the content on this blog I can add knowledge I, thank has been sharing this information. Do not forget to visit our website to share information and knowledge about health.
    cara menghilangkan budug
    Obat Luka Lebam
    OBAT KLIYENGAN ALAMI
    cara mengobati batuk rejan pada anak
    obat batuk bangkong

    ReplyDelete
  3. I was amazed to read this article because after reading this article my mind became open. Cara Mengatasi Demensia Cara Mengobati Thalasemia Obat Polip Serviks

    ReplyDelete
  4. I'm the one who keeps hugging you tightly, when you think it's possible to turn away, i'm the one who will calm the storm to stay strong you walk later

    Obat Tukak Lambung Alami
    Cara Menyembuhkan Liver
    Jual Berbagai Macam Obat Herbal
    Cara Mengatasi Nyeri Dada
    Obat Halitosis

    ReplyDelete
  5. Everything I saw in you, as I once thought of my old lover who had stopped in my love affair

    Obat Hematuria
    Cara Melancarkan Haid
    Cara Menyembuhkan Pilek Menahun
    Pengobatan Tipes Pada Anak

    ReplyDelete
  6. I can only express a word of thanks. Because with the content on this blog I can add knowledge I, thank has been sharing this information. Do not forget to visit our website to share information and knowledge about health. |
    cara mengobati sakit pnggang |
    cara mengatasi sakit perut sebelah kiri / kanan |
    DISTRIBUTOR QNC JELLY GAMAT |
    obat sakit tenggorokan |
    obat radang lambung

    ReplyDelete
  7. We provide a wide range of computer chairs, ergonomic chairs, leather chairs and thus, we are leading manufacturer of office furniture chairs. We supply products not only to local clients but also to national and international clients. We are commonly known as office chairs Mumbai that provides a lot of office furniture all over the world and help their employees in working in a comfortable seating without getting tired or back pains.
    Chair Manufacturers in Mumbai
    Chair Supplier in Mumbai
    Office Chair Supplier in Mumbai
    Visitor Chair Supplier in Mumbai
    Chair Dealers in Mumbai

    ReplyDelete
  8. Welcome to Indian Packers and Movers in Mumbai, well-known packing and moving service provider. Indian Packers and Movers in Mumbai deal Domestic, National and International Packers Movers services at economical rate. All the procedure of packing & unpacking, loading and unloading is done by our professionals.
    Movers and Packers in Vashi
    Movers and Packers in Chembur
    Movers and Packers in Jogeshwari
    Movers and Packers in Kharghar
    Movers and Packers in Dombivli

    ReplyDelete
  9. Welcome to Indian Packers and Movers in Mumbai, We have a realistic team of professionals in Moving & Packing, Loading & Unloading and Transportation of your expensive goods with care. Packers and Movers in Mumbai goes behind the intercontinental principles which give surety that the goods are relocates carefully without any smash up. We at, Packers and Movers in Mumbai has experienced employees to take care of your goods in Packing and Moving Services in Mumbai.
    Movers and Packers in Mumbai
    Movers and Packers in Dadar
    Movers and Packers in Thane
    Movers and Packers in Panvel

    ReplyDelete
  10. There are many packers and movers in Hyderabad who are looking for ways to make easy money from innocent families and individuals like you who are planning to relocate. Such packers and movers Hyd may either provide extremely bad service and end up damaging your goods permanently, or disappear with your entire household items instead of delivering them to the destination. Hence, the most crucial step before you hire any movers packers in Hyderabad is to verify their authenticity and check if they capable of providing good quality services.
    Movers and Packers in Hyderabad
    Packers and Movers in ECIL
    Packers and Movers in Sainikpuri
    Packers and Movers in Dr.A.S.Rao Nagar

    ReplyDelete

  11. Plan your entire move well in advance and about hiring the best packers and movers in Hyderabad to help you relocate.
    Avoid moving during peak times of the week and month (weekends and month-ends) and save your money by scheduling your move during weekdays and in the middle of the month.
    Packers and Movers Hyderabad
    Packers and Movers in Kondapur
    Packers and Movers in Gachibowli
    Packers and Movers in KukatpallyPackers and Movers Hyderabad
    Packers and Movers in Kondapur
    Packers and Movers in Gachibowli

    ReplyDelete
  12. Good information. i like this srticle. This is the best blog.. Good luck..!!
    Obat luka memar | paling ampuh |
    cara pesan QnC Jelly Gamat | proses cepat |
    obat bekas operasi caesar 100% Ampuh dan manjur |
    Obat Step paling ampuh | 100% manjur |
    obat benjola di pipi | 100% Alami dan ampuh obat infeksi salurran kencing | yang ampuh

    ReplyDelete
  13. You were the shadow to my light
    Did you feel us
    Another start
    You fade away
    Afraid our aim is out of sight
    Wanna see us
    Alive

    Obat Pembengkakan Hati
    Cara Mengatasi Albumin Rendah
    Obat Batu Ginjal
    Obat Vertigo
    Obat Laringitis
    Obat Penambah Hb Darah

    ReplyDelete
  14. Situs Iyapoker adalah situs judi poker online terpercaya indonesia yang menyediakan banyak permainan judi kartu online seperti ceme online maupun poker online indonesia terpercaya. Kami adalah agen resmi idn poker online dan juga situs bandar ceme online resmi indonesia yang sudah tidak perlu diragukan lagi. Kunjungi Link official kami di https://iyapoker.id/

    ReplyDelete
  15. แสนสนุกไปกับสล็อต live22 2020 mี่นี่สิ
    https://www.slotxd.com/live22

    ReplyDelete
  16. It's a great information, and so luck can share and read it now,,.

    Agen IDN Poker
    IDN Poker
    Bandar Ceme

    ReplyDelete
  17. I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.idn poker

    ReplyDelete
  18. situs poker online terpopuler
    Initially, web based gaming should be possible straightforwardly from the solace district of your home.

    ReplyDelete
  19. I must say i enjoy just reading all of your weblogs.Simply wished to notify you that you have people like me who enjoy your work. Positively a good post. Caps down for your requirements! The data that you've presented is quite helpful. Such a very helpful article. Very fascinating to learn this article.I would like to thank you for the attempts you had created for publishing that wonderful article.Click Here
    agen poker terbaru
    These are the general population, amateur brokers gaze upward to for learning things about the business that exclusive an ace can reveal.
    situs poker online terpopuler

    ReplyDelete
  20. I must say I enjoy this kind of submit. The style Poker Online of the property is quite gorgeous. I will be extremely blessed in order to arrive at notice the web site. You will follow-up Maintain the nice perform.

    ReplyDelete
  21. I’ve learn several good stuff here. Definitely worth bookmarking for revisiting.
    I wonder how much effort you place to create this sort of fantastic informative site. Agen Bola Online Terpercaya

    ReplyDelete
  22. Agen Sbobet Terpercaya well made and relatable. Thanks for writing engaging and interesting material.

    ReplyDelete
  23. Judi Bola
    INDOBOLAKU SITUS JUDI BOLA DENGAN PASARAN TERLENGKAP
    Sebagai Situs Judi Bola Dengan Pasaran Terlengkap, Kami Hadir Dengan 3 Pilihan Provider Terbaik, Diantaranya Sbobet, Ubobet Dan Cmd368. Memberikan Anda Pilihan Tampilan Dan Odds Yang Lebih Menarik. Indobolaku Selalu Siap Sedia 24 Jam Online Setiap Hari Memberikan Pelayanan Kepada Para Member Setia Dengan Profesional, Cepat Dan Ramah. Sangat Cocok Bagi Anda Yang Ingin Daftar Sbobet Dengan Layanan Yang Memuaskan.

    ReplyDelete
  24. คุณสามารถดูหนังออนไลน์ได้ที่บ้าน ที่เว็บดูหนังฟรี ดู พี่นาค Pee Nak (2019)

    https://www.doonung1234.com/

    ReplyDelete
  25. เกมยิงปลา บาคาร่า สล็อตออนไลน์ เล่นง่ายๆ slotxo ฟรีเครดิต ได้เงินจริง เล่นเลยที่นี่ คลิกเลย

    https://www.slot4u.com/slotxo

    ReplyDelete
  26. What kind of brain do you got? This website and its content is really good, can u reply me ant tell me where do your inspiration come from?

    game tembak ikan

    game ikan

    Bandar judi Sepak Bola

    daftar joker123

    game tembak ikan

    Bandar judi Sepak Bola

    sabung ayam online

    ReplyDelete
  27. Its is very fascinating the way that this blog were made. i am very interested to view how do this blog were made.


    game ikan

    Bandar judi Sepak Bola

    download joker123

    game tembak ikan

    Bandar judi Sepak Bola

    sabung ayam online

    ReplyDelete
  28. Nice information, nice picture, nice writings, its overall a good blog, thankyou for making it.


    game ikan

    Bandar judi Sepak Bola

    download joker123

    game tembak ikan

    Bandar judi Sepak Bola

    sabung ayam online

    ReplyDelete
  29. thank you for providing interesting information about Google Plus Is Irrelevant. information that helped me a lot

    Visit my website : poker45.com

    ReplyDelete
  30. 99Bandar adalah situs poker online dan bandar ceme online terpercaya yang memberikan bonus terbesar hingga 28 juta per bulan tanpa diundi bagi semua member.

    ReplyDelete
  31. เล่นเกมแล้วได้เงิน ได้ง่ายๆ ฟรีเครดิต สล็อตออนไลน์ เล่นสล็อต live22 เครดิตฟรี ไม่มีโกง คลิกเลยที่นี่
    https://www.slot2xl.com/

    ReplyDelete

  32. شركة نقل عفش
    اهم شركات مكافحة حشرات بالخبر كذلك معرض اهم شركة مكافحة حشرات بالدمام والخبر والجبيل والخبر والاحساء والقطيف كذلك شركة رش حشرات بالدمام ومكافحة الحشرات بالخبر
    شركة مكافحة حشرات بالدمام
    شركة تنظيف خزانات بجدة الجوهرة من افضل شركات تنظيف الخزانات بجدة حيث ان تنظيف خزانات بجدة يحتاج الى مهارة فى كيفية غسيل وتنظيف الخزانات الكبيرة والصغيرة بجدة على ايدى متخصصين فى تنظيف الخزانات بجدة
    شركة تنظيف خزانات بجدة
    شركة كشف تسربات المياه بالدمام
    شركة نقل عفش واثاث

    ReplyDelete

Add a comment. Registration required because trolls.