Wednesday, July 01, 2009

Taking microURLs to the next level

If you've been following my Tweets lately, you may have noticed that I've begun using ("threely") as my URL-shortener of choice. Before that, it was, and before I used TinyURL.

Like many Twitter users, I moved from TinyURL to for the simple reason that produces tinier URLs. Threely gives even smaller URLs. But that's not why I'm moving from to

Threely has an ambitious goal: to take micro-URL rewriting to the next level. The Threely folks haven't yet said what their list of services will include. But already, they offer an interesting glimpse of what they might be up to. All you have to do is append a hyphen to any URL in order to activate a hit counter. If you surf to the hyphenated URL, you come to a preview page that displays the hit count and one or more continuation links. (To see what I mean, try, which links to one of my previous blog posts but first takes you to the hit-counter page.)

One can imagine a range of services that Threely could offer based on short query strings. For example, what if, by appending "-1" to a URL, you could have Threely not only track hit-counts but send you a daily or weekly report of traffic on that URL via e-mail. Suppose "-2" means the same thing, except your e-mail contains verbose results instead of cursory results. The verbose results might include the HTTP headers from each visitor's GET request, the date/time of each request, etc.

There isn't a Threely API yet, but one can imagine that Threely's API could offer various takes on "URL-rewriting-as-a-service" (URaaS? oh dear God please not another acronym...). Or should we just call it micro-analytics?

As I say, exactly what the Threely folks have in mind, I don't know. But I'll be watching their home page closely, and signing up as a registered user as soon as they make sign-ups available. I have a feeling this could get interesting.


  1. Anonymous1:21 PM

    Actually, there is an API, but they denied my request to access it because I didn't have an actual use-case; I just wanted to poke around with it.

  2. Anonymous2:56 PM

    We came across your blog, please email us again and we will grant you access to our API.

    Thank you,
    Threely -

  3. Another interesting super-short URL shortening service is also

    They also offer an API, although it's only for shortening URLs. It is publically accessible and documented though, which is above what Threely offers right now.

  4. Anonymous8:30 PM

    Threely offers the API as long as it is being put to 'good use'. I think they do it just to ensure the API and their service is not abused by 'baddies'.

    Threely ( offers custom identifiers, and a preview with counter, doesn't. The fact that the API is publicly available doesn't matter... Threely is obviously the best shortener out there - it can't be beat - I use it all the time!


  5. I can't say that tinyurl help me a lot. Only on Twitter perhaps. While there's still a limit of symbols. When I was looking for the info who can write my essay about the limiting in the urls.

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