Saturday, May 02, 2009

There's a DAM Elephant in the Room

Typically, in my day job as an analyst, I'm on the receiving side of briefings, but the other day I actually gave one to a customer wanting to know more about the Digital Asset Management (DAM) marketplace. I took questions on a wide range of issues. But then, at one point, the customer put forward a really thought-provoking question, something I myself have been wondering for some time: Where is Adobe Systems in the DAM world? What's it doing in DAM?

The reason this is such a good question is that Adobe already has most of the necessary pieces to put together a compelling enterprise DAM story (even if it hasn't yet assembled them into a coherent whole). Some of the more noteworthy pieces include:
  • Some very interesting workflow and rights-management bits in the LiveCycle suite.
  • Adobe Version Cue, which provides a versioning and collaboration server for workgroup scenarios. Version Cue uses an embedded instance of MySQL and has SOAP interfaces.
  • Adobe Bridge, a lightbox file-preview and file-management application with some metadata editing and other tools built-in. This piece is bundled into the Adobe Creative Suite products. (Interestingly enough, Bridge is a SOAP client that can talk to Adobe Version Cue servers.)
And of course, the CS products themselves are used extensively by the same creative professionals whose needs are addressed by conventional DAM products of the Artesia, MediaBin, or North Plains variety. Most of the big DAM offerings try hard (with various degrees of success) to integrate smoothly with Adobe's creative tools, InDesign in particular.

The one piece that's missing from all this is a standards-based enterprise repository. What Adobe could use right about now is a robust ECM repository (CMIS-compliant, of course) built on industry standards, something written in Java that will play well with JRun and offer pluggable JAAS/JACC security, with LDAP directory friendliness, etc. That's a lot of code to write on your own, so obviously it would behoove Adobe to either partner with an ECM player or leverage an open-source project. Or maybe both.

You may or may not remember that back in March 2008, Adobe launched its Adobe Share service, built atop open-source ECM product Alfresco.

Then in June 2008, Adobe and Alfresco announced a partnership to embed Alfresco's content management software into Adobe's LiveCycle Enterprise Suite.

Later, in September 2008, Adobe partnered with Alfresco in a deal that had Alfresco powering the popular site. (That site is currently on the verge of surpassing and for traffic.)

Could Alfresco be the linchpin of a future Adobe DAM strategy? Hard to tell, but the handwriting on the wall, it seems to me, is starting to become legible.

As far as the DAM industry as a whole is concerned, Adobe is clearly the elephant in the room at this point. When and if this giant rich-media pachyderm decides to step forward and enter the DAM world proper, it could cause the ground to shake. It might set off Richter scales as far away as China.

My opinion? Now is not too early to take shelter under a nearby doorway or other structurally reinforced part of the building.


  1. I did the LiveCycle ES training recently and I was quite impressed by the end of it.

    As for Alfresco - forget the name Alfresco, it is a very specialised and cut down version of Alfresco design especially for LiveCycle ES. You can't assume you have an Alfresco instance running, you don't. This was one of the things that the trainer wanted to make very clear to us as people think they can do standard Alfresco integration tasks and they can't.

    But like I said, I was impressed by LiveCycle ES overall.

  2. Anonymous12:07 AM

    Actually, the version of Alfresco included in LiveCycle (known as LiveCycle Content Services) is the standard Alfresco 2.1 (not 3.1) distribution and is not cut down with the exception that WCM is not pre-deployed. Being a slightly older release might impose some minor limitations but only in the short-term as an updated release featuring Alfresco 3.1 is forthcoming at some point in the future.

    It also sounds like the trainer is mistaken or mis-informed not to mention that the Adobe training doesn't include an in-depth exploration of Content Services, which is understandable, given that it would require an additional 2-3 days of training to cover everything Alfresco can do.

    Finally, a minor correction... Adobe Share is a service delivered through so they're really one and the same. In short, Adobe uses Alfresco for two products/services, not three.


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